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I had noticed the phenomenon some 30
years ago. Both, excelling and wining. As you say, the first one
much nicer, specially within a teamwork. While the wining was
plainly flat and egocentric. Though such specimens would herd fans
blinded by their "styles" or "poses", being this whole spectacle,
the roots for the construction of this present society where values
are worth less and style is worth more. Becoming a celebrity is a
more natural goal in these days, than being someone helpful.